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Top 9 Digital Marketing Trends In 2023

Digital marketing trends and tactics are constantly changing, so before you realize it, a major shift in digital marketing is going to emerge. Delivering promises to the customers in this era of digital trends and tech requires not only business acumen but seed capital as well. For the smooth flow of growth and contentment , companies need to work on modernizing their mindsets and processes. The first step towards taking the steps into the digital world after a switch from traditional marketing is one of the first steps into inciting growth & innovation in the modern times.

In this article further we shall be exploring the digital marketing trends aiding the organizations in keeping up with their promises to their customers. These latest trends in the digital industry bring out the new ways of operations in current business milieu. Listed below are few of the 2023 digital marketing techniques which create a competitive advantage which when further used efficiently define the lane of progress in the digital marketing promotion of products and services.

1. Video Marketing

Video Marketing is one of the top digital marketing trends and is likely to be at the topmost trend for more years to come. Here are some stats that will tell the importance of including a video in your marketing trends list.

According to the research by Impactplus:

  • 72% of businesses say videos have enhanced their conversion rate.
  • 70% of customers say they have shared the brand’s video.
  • 52% of customers say that watching product videos makes them more convinced in online purchase decisions.
  • Video content is more likely to drive users than plain text.

The biggest issue faced by marketers in recent years was to showcase long-form texts on mobile screens, as it becomes too hard and tedious for customers to read them.  However, a video can give the same information in a much better way regardless of the device. But only producing a video after another isn’t enough. You need to make sure that you are well-aware of the current video marketing trends, a few of them are listed below:

  • Live Streams on mobile
  • Short-form videos
  • user-generated video content
  • Online Training & Educational Videos
  • Video advertising 
  • Interactive AR content
  • Shoppable Videos
  • Virtual Events

2. YouTube Shorts

The latest addition by the most popular platform YouTube is called “Shorts”. It is the same as Instagram Reels, where you can create short-form videos content for 15 seconds or less than 15. With the increasing popularity of short-form videos content today, YouTube Shorts is the best opportunity for all those people who have their existing target audience on that platform. Engaging 15-second videos is enough to grab the attention of your viewers.

3. International Ads

Digital marketing opened up global doors for every business. You are now able to run ads all over the world and capture the global markets. This is one of the best digital marketing trends because now you get to increase your audience at similar or lesser costs. Also in some countries you are not able to run ads at a much cheaper cost than in your own respective country.Thus, international ads are a trend that is soon going to pick up.

4. Instagram Reels

The Instagram Reels was great news for content creators & marketers. After TikTok was banned in a few countries, reels have served as the best replacement. 

The great news in this for digital marketers is that the reels go ahead in providing more than double engagement rates whenever compared to publishing a normal video and with the available launched insights feature on Instagram Reels, tracking the performance provides a great way to analyze the work.

As a marketer, you can use Instagram reels to showcase many kinds of content like informative content, behind the scenes of the organization, product reviews, etc. The requisite reels and video content strategy is necessary to grab the eyeballs retaining the customers attention in 2023.

5. Influencer Marketing

Influencer marketing is word-of-mouth marketing that focuses on using an important leader or personality to amplify the brand to the market. Influencers should be famous celebrities or YouTubers, role models with great followings who can help to spread the word about the brand or business by social or their channels. Sharing some of the notable highlights on the Influencer marketing:

  • Influencer Marketing Industry is set to grow to almost $13.8 Billion in 2021
  • Establishment of more than 240 new influencer marketing focussed agencies in 2019.
  • The majority admit to having a standalone budget for content marketing, and 75% of them now intend to dedicate a budget to influencer marketing in 2021
  • More than 90% of the respondents believe influencer marketing to be the most efficient.

6. WhatsApp Marketing

WhatsApp Marketing is concluded to be one of the biggest & most usable digital marketing trends. WhatsApp has fully changed the way businesses reach & engage with their customers. Now you can personally message on an app that is used by all age groups and always checked multiple times in a day. And you would not be scaring out the customers whilst reaching out through a whatsapp business account aiding them in building trust and credibility.You can take orders from customers, tell them about the status of their orders and even receive & make payments! It is one of the best digital marketing trends you should adopt. 

7. Hyper-local SEO

Hyperlocal SEO – The digital marketing trend aids the startups along with small businesses.Never before has it been easier for small business owners to be able to use the power of digital marketing to get customers. 

Hyperlocal SEO is the new algorithmic push by Google which focuses on a person’s current NAP (Name, Address, Phone number) to give very personalized results to daily queries such as “ATM near me” or “where to buy coffee?” 

The best thing about this hyperlocal focus is that it gives the ability to create a strong regional market for businesses. With the combined voice search results, people sharing the very specific queries can easily find you out, acting as a great relief for small businesses and traditional business owners.

According to Search Engine Watch, the main tool needed to start your Hyperlocal SEO strategy is to get a Google My Business account, which shall be revolutionary for B2B digital marketing in 2023.

7. Google Ads Smart Bidding

There’s severe competition between brands and businesses to rank higher on google search results. However, in order to get a record on top results through SEO demands a lot of effort and time. An alternative for this is paid advertising, it makes it easier for marketers to rank on top, hence it is considered to become the trusted digital marketing trend.

Discussing Google Ads, one of the key features of this tech is “smart bidding” which businesses and brands should consider on Google Ads as they aid in saving time and raising the performances.

Benefits of Smart Bidding are:

  • Advanced machine learning
  • Wide range of contextual signals
  • Flexible performance controls
  • Transparent performance reporting

Several signals for the bid optimization are provided under the Google Ads Smart bidding which are as follows;

  • Remarketing List
  • Ad characteristics
  • Interface language
  • Browser
  • Operating system
  • Device
  • Physical location
  • Location intent
  • Weekday and time of day

9. Content Marketing

Content marketing is so important that 88% of B2B content marketers agree that creating content makes their audience view their organization as a satisfying and trusted resource:

Stats from Content Marketing Institute:

  • Costing less than 62% less than outbound marketing yet generating 3x as many leads.
  • Having lower upfront costs with deeper long term benefits than the paid searches.
  • With the prevalence of 615 million devices using ad blockers it holds chances that your ads are not yet seen by all.
  • Businesses with blogs generate 126% more leads than those without blogs.
  • This type of marketing rates Up To 6x higher than other methods.

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